Wellness Layers Inc. - Wellness Layers Media

Wellness Layers and PinnacleHealth System, Central Pennsylvania's largest hospital system, recently launched PinnacleHealth's new hospital website. The site offers a new patient-centric architecture that focuses on patient needs and interests. PinnacleHealth's new site also adds embedded social functionality, doctor-patient interaction, department mini-sites and personal access to medical records and transactions. The new site extends PinnacleHealth's offerings through providing patients with a customizable website experience based on their immediate care needs.

"The PinnacleHealth website sets a great example of how hospitals can begin to evolve in the digital space, revolutionize the way patients receive care, how they manage their health online and communicate with their healthcare providers. We are proud of this system as it marks the first milestone towards transforming how web technology can enable the healthcare industry to build high-value destinations for patients rather than just information sites," says Amir Kishon, Ph.D, CEO of Wellness Layers.

www.pinnaclehealth.org

The Threefold Path to Patient Engagement – Part 5: The Engagement Trinity

Part 5 - The Engagement Trinity
by Amir Kishon, Ph.D., Chairman & CEO

This is part 5 in a 6 part series about the Principles for Creating Engaging Patient Destinations. To read parts 1-4, visit our blog.

As we all know, a good recipe requires having the right ingredients. However, it does not stop there. A good recipe is predicated on stirring the ingredients RIGHT. Thus, the Trinity is the culmination of all of the ingredients necessary to create an engaging online and mobile community. It consists of the right applications, the right social and the right content, and finally, we need to stir them right.

How do we combine the Engagement Trinity in a meaningful and cohesive way? The answer lies in the Wellness Layers Formula for Engagement: E= (Me+We+Info)2. The Me+We+Info is squared, which means that engagement is not just the sum of each component but that these components need to be integrated in a meaningful way with the other components. For example, when I achieve a specific health goal in my "Me" Layer, such information needs to crossfeed the "We" Layer and update my friends about my progress. Likewise, when I review my stats and charts, the "We" Layer crossfeeds such stats with statistics about how my friends and how the community members are doing compared to me (e.g., you exercise X times per week, which is better than the average Y times per week for your friends - bliss!!!!). This is not surprising, as mentioned before, the interplay between the Me-We-Info Layers is highly engaging given that we are referential by nature and gauge our success (or failure) by comparing ourselves to our friends.

So to sum it up, the Engagement Recipe is:

Ingredients:
- Me
- We
- Info

Instructions:
- Make each component RIGHT
- Add all components
- Cross feed each component with the other meaningfully

Recipe serves:
- Exponential amounts of activity and users, much more than expected

When this "recipe" is followed it will garner engagement and instantaneous, exponential growth. We have "cooked" many such sites and the old, faithfull Me-We-Info never disappoints. To conclude I would like to share a case study and some expected results.

Next: Case Study and Conclusion

Wellness Layers Presents Four Systems at Health 2.0 San Francisco

During the "Birds of a Feather: A Look at Communities" session

Director of Sales & Marketing, Lucy Reynales, discussed the benefits of community engagement at the 2011 Health 2.0 Summit in San Francisco, CA. She demoed four patient/customer portals developed by Wellness Layers utilizing the Me-We-Info Layers Platform.

Included in the demo are: GuidingStars' Smart Shopping List for Delhaize America, PinnacleHealth's Patient-Centric Hospital Portal, WorkOutWorld's Social Fitness Portal and Nutrisystem's Social Dieting Portal.

To watch the video, click on the image or click here.

Book Review: The Thank You Economy by Gary Vaynerchuk

Recommended by Lucy Reynales, Director of Sales and Marketing

Who should read it: Anyone in direct-to-consumer sales and marketing or brand management.

Why is it relevant: The author sheds light on the importance of social media by touching on how people were social in the past (such as chatting daily at the corner store). It's a great reminder that being social is in our human nature, and that we're going to talk about things that interest and concern us no matter what. Now that social media is so prevalent and unavoidable, there are good examples of do's and don'ts along with the real business risks for not engaging with your customers in a meaningful way via online and mobile. I particularly like the Yelp / Zagats juxtaposition shared in the book.

Wellness Layers additional thoughts: The author promotes connecting with your customers directly for the best customer experience however we have found that if you provide your customers and patients with the right architecture in a branded social experience, they will be able to grow a support network for each other on their own along with a chorus of champions to stand by your products and promote your brand which we believe is ultimately much more powerful.

Key chapters: 1, 2, & 3

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February 20-24, 2012